Empire East sponsors the Ms. Binibining Pilipinas pageants and this is the first time they have made the winner an official spokesperson. Raj says she feels “very lucky” to have been chosen.
The celebration of the contract signing event was held in the Manhattan Garden City showroom located on the third floor of Gateway mall in Cubao. Also present in the event, was the Megaworld Central Properties, Inc.(MCPI) president Atty. Anthony Charlemagne Yu, MCPI AVP for Marketing Ms. Jhoanna Llaga, and Ms. Stella Marquez Araneta of the Araneta Group.
Venus is a good choice for Empire East's first celebrity endorser. She is very elegant and can appeal to Empire East's target market of the middle to high class.
When informed that Empire East found her to be very relatable to the target market, you could see that she was genuinely honored and flattered. Raj emphasizes that she feels lucky and very blessed to have been chosen as the celebrity endorser. She adds that since this is the first time for a Binibining Pilipinas winner to be the celebrity endorser for Empire East, she hopes this will open the doors to other winners in the future as well.
This opportunity gives the Binibining Pilipinas winners something more after the pageant.
When asked about the units she says “sobrang gaganda (very beautiful)” and that they really know how to maximize space within the unit. “Galeng (great) idea”.
Ms. Venus will represent Empire East but will be handled by Megaworld. She will represent Empire East’s seven (7) projects which include The Sonoma, The Rochester, Cambridge Village, Pioneer Woodlands, Manhattan Garden City, Little Baguio Terraces, and San Lorenzo Place.